Our goal is to scale across the EU and make the food industry more economically and environmentally sustainable:
- Economy: Fresh.Land improves the financial situation of farmers. Selling with no middlemen, they capture a larger share of the value (20-50% more). This is crucial at a time when EU family farm income has decreased by 23% from 2001 to 2015.
- Environment: According to WWF, “Fresh.Land can save 88% of greenhouse gas emissions from storage and reduce food waste by 10%, saving 12.7 million tons of CO2 annually by 2026”. We also eliminate need of preservation chemicals, as we reduce time-to-store from months to days.
Successfully developing and scaling Fresh.Land will strengthen EU’s position at the forefront of two strategic industries — agribusiness and cleantech.