Commitments to action

Reimagine Tuna

International Pole and Line Foundation (IPNLF)

The global seafood industry has been disrupted by the COVID-19 pandemic, from fishers to end consumers and everyone in-between. As we rebuild the industry, organisations are collaborating in a new initiative called Reimagine Tuna. These organisations share a common goal of finding ocean solutions that benefit people, nature and the economy.

Focussed on five key pillars – Biodiversity, Plastic Pollution, Human Rights, Equity, and Harmful Subsidies, it highlights the fact that all responsible small-scale fisheries (not only tuna fisheries) deserve recognition for their role feeding the world in balance with nature. It provides opportunities to build back better so tuna fisheries can be part of the solution, rather than undermining sustainable development as envisioned under the SDGs and their targets. It offers opportunities to improve our impacts on society and the environment, safeguard fishery dependent livelihoods, while also restoring threatened and endangered species, habitats and ecological functions.

As we emerge from the pandemic, we can look ahead, equip society with the things we want to take forward and leave those behind that do not contribute to making the world a better place. There is, of course, the very real possibility that profit and development will continue to take precedence over global human and planetary health. With this, small-scale fishers are at risk of being even further marginalised and left behind. Approximately 800 million people’s livelihoods depend on fisheries and aquaculture, with the majority at risk of being left behind in the wake of trade globalisation and industrial growth. Industrial tuna fisheries continue to have disproportionate impacts upon biodiversity, are often tainted by human rights abuses, drive inequity in the ocean economy, and many of them are only economically viable due to receiving harmful fisheries subsidies. The global seafood industry has a responsibility to safeguard the futures of fishers and communities by delivering on the 2030 Agenda for Sustainable Development. The 17 Sustainable Development Goals (SDGs), agreed by all 93 Member States of the United Nations, provide an ideal framework to achieve the world we want. A world where poverty is eradicated, our planet is protected, and sustainable growth is achieved while no-one is left behind.

A business-as-usual approach won’t get us there so we must change. Our purchasing decisions can drive change and Reimagine Tuna will become a blueprint for all responsible small-scale fisheries to gain the recognition they deserve for feeding the world in balance with nature.


Civil society
Indigenous peoples
Producer organizations
Private sector

Action Area(s)

Means of Implementation



Key contact

Roy Bealey, International Pole and Line Foundation (IPNLF)
[email protected]





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